Arianna Orland is a design strategist, user experience designer, artist and educator. She has created interactive products and interfaces for clients including Wal-Mart, PayPal, eMusic, Friendster, 23andMe and Indigo, working collaboratively to shape their strategy and the path toward a design solution. As she puts it, “I love the synergy that can happen when talented people align forces to create together.”
Working collaboratively to frame the bigger picture, pull together disparate resources and help guide the process, she and her clients have pioneered entirely new ways of doing business and enabling meaningful experiences. While at Walmart.com, she worked with a small team to define 8 different applications for an interactive touch screen kiosk that, completed in 2000, was very much at the forefront of interactive touch screen technology at that time. “In the beginning, no one knew where the internet was going. We were all learning as we went along. We had to teach ourselves the tools and work to define online experiences. Now much of the process has been defined but there’s still a healthy dialog between solving design problems and defining the technology that can do so. In that way design pushes technology and technology pushes design.”
Most recently, she has partnered with fellow designer Hillman Curtis on a number of projects, including the recently-launched interactive site for his documentary feature film on David Byrne titled Ride, Rise, Roar.
In her words, “being a designer is a practice in learning how to learn. I love unpacking a problem and using design as the means to solve it. Most of all I love creating experiences.” As a result, Arianna seeks out projects that pioneer new forms of interaction.
Arianna graduated from UC Santa Cruz with a degree in American Studies, and earned a master’s degree in art/technology at NYU’s Interactive Telecommunications Program.
Arianna recently launched Paper Jam Press (www.paperjampress.com), a letterpress poster site, which has been featured on the blogs SwissMiss, Urban Outfitters and Fossil. Her work has been shown at the DUMBO Art Under the Bridge Festival, and a logo she designed was published in Logo Lounge 5.
Arianna has taught Web Design at Parsons The New School for Design since 2009. She also had the pleasure of teaching graphic design to 5th graders through the AIGA Studio 5 initiative.