I worked as part of a multi partner marketing effort to create the world's largest Words with Friends live game. This campaign was intended to promote awareness and trial of Crystal Light Liquid among women in their 20's. The marketing program included a in-game campaign and sweepstakes entry as well as a live event where we projected a real time multiplayer game board on to the Maritime Hotel in NYC. The event also included a street activation and VIP party with game fans, writers, bloggers hosted by Jordin Sparks.
My role on the project was Creative Director and Agency Partner. Other agencies included VSA Partners, Jack Morton Worldwide, Starcom MediaVest Group and Henson Consulting.